Zenyum's new product launch, ZenyumBright™ Invisible Whitening Strips in October 2022
Dazzle in an instant
With the focus of the product feature: on-the-go whitening without the mess and the discretion of the product usage. The main key element used was the strip itself to highlight the teeth whitening effects of the product as seen in the teaser above.
The film was conceptualised and edited by Zenyum creative team and myself with footages and images shot by an external production house, art directed by me.
Using gifs to showcase how simple and mess free the steps of using product. Coupled with a more detailed instructional video below, shot internally by the creative team, art directed and edited by me.
Packaging of the product
Pattern on the packagin was created using a sparkle, inspired by the effect of the product. Keep in the mind that the packaging will be on retail shelves, the packaging needs to stand out from the crowd. The pattern created add visual interest to captivate consumers.
